Syndication FAQ

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How Does Syndication Work?
Syndication is about mapping your product content to the retailer’s requirements.  The method of syndication will vary, depending on retailer requirements, but the general process is the same.   If we have a readiness report pre-ma...
How Does My Information Get Sent to the Retailer?
How the information is sent to a retailer or service depends on their requirements. We have some retailers, like Walmart, who you can publish to directly, and others who require an upload directly to their portal with their setup sheet.  You ca...
Do I have to store the required information for Walmart, Amazon and all my other retailers separately in their formats in Salsify to make syndication work?
No, you can store a single set of data to map to multiple retailers.  So where Walmart may want the product title to appear one way, and Amazon another, you can use formulas to represent your existing data in the way they want to receive it wit...
Is there a Direct Connection to Every Retailer?
While we don’t have a direct connection to every retailer, we’re adding new retailers all the time.  Check with your Customer Champion or click Contact Us above for more information on how to send to specific retailers. ...
What if I don't have information stored in Salsify that the retailer wants?
If you don’t have the information a retailer wants, there are a few options.  If you have information that can be transformed to fit, you can apply formulas.  If the data is the same for every product, you can put in a fixed value. O...